Method for identifying impact of electronic-marketing (e-marketing) on consumer buying behavior, and highlighting key factors and outcomes, involves gathering extensive information about products and services through websites, social media, online reviews and comparison platforms by consumer
	MUTHUKUMARAVEL A; GEETHA A; LAKSHMIDEVI R
	2023-10-16
专利权人	BHARATH HIGHER EDUCATION & RES INST (BHAR-Non-standard)
申请日期	2023-10-16
专利号	IN202341069453-A
成果简介	NOVELTY - The method involves gathering extensive information about products and services through websites, social media, online reviews and comparison platforms by a consumer. USE - Method for identifying impact of electronic-marketing (e-marketing) on consumer buying behavior, and highlighting key factors and outcomes. ADVANTAGE - The method is more efficient and facilitates the consumers in making decision on E-marketing. The marketers can tailor their messages and recommendations to individual consumer preferences and behavior, through data analytics and sophisticated algorithms.
IPC 分类号	G06Q-030/00 ; G06Q-030/02 ; G06Q-030/06 ; G06Q-050/00
国家	印度
专业领域	信息技术
语种	英语
成果类型	专利
文献类型	科技成果
条目标识符	http://119.78.100.226:8889/handle/3KE4DYBR/19731
专题	中国科学院新疆生态与地理研究所
作者单位	BHARATH HIGHER EDUCATION & RES INST (BHAR-Non-standard)
推荐引用方式 GB/T 7714	MUTHUKUMARAVEL A,GEETHA A,LAKSHMIDEVI R. Method for identifying impact of electronic-marketing (e-marketing) on consumer buying behavior, and highlighting key factors and outcomes, involves gathering extensive information about products and services through websites, social media, online reviews and comparison platforms by consumer. IN202341069453-A[P]. 2023.

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