Mysore sandal soap, has brand image among consumers, where smell of soap has no side effect and is most important motivating factor to buy soap, and consumers assign relative value- weights to different product or brands
	MUTHUKUMARAVEL A; KANNAN J
	2023-10-16
专利权人	BHARATH HIGHER EDUCATION & RES INST (BHAR-Non-standard)
申请日期	2023-10-16
专利号	IN202341069758-A
成果简介	NOVELTY - The soap has a brand image among consumers. Smell of soap has no side effect and is a most important motivating factor to buy the soap. The consumers assign relative value- weights to different product or brands on a basis of accumulated stock of product information, and draws conclusions about relative satisfaction giving potential value during evaluation stages. USE - Mysore sandal soap. ADVANTAGE - The soap is produced in a manner, so that a producer can reduce price of the soap to increase sales.
IPC 分类号	G06Q-030/00 ; G06Q-030/02 ; G06Q-030/06
国家	印度
专业领域	信息技术
语种	英语
成果类型	专利
文献类型	科技成果
条目标识符	http://119.78.100.226:8889/handle/3KE4DYBR/19710
专题	中国科学院新疆生态与地理研究所
作者单位	BHARATH HIGHER EDUCATION & RES INST (BHAR-Non-standard)
推荐引用方式 GB/T 7714	MUTHUKUMARAVEL A,KANNAN J. Mysore sandal soap, has brand image among consumers, where smell of soap has no side effect and is most important motivating factor to buy soap, and consumers assign relative value- weights to different product or brands. IN202341069758-A[P]. 2023.

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