Method for green marketing in a business and organization, involves changing attitudes and lifestyle of consumers to keep the environment safe and healthy because of the increasing awareness on various environmental issues
	MUTHUKUMARAVEL A; VALARMATHI A
	2023-10-16
专利权人	BHARATH INST HIGHER EDUCATION & RES (BHAR-Non-standard)
申请日期	2023-10-16
专利号	IN202341069759-A
成果简介	NOVELTY - The method involves changing attitudes and lifestyle of consumers to keep the environment safe and healthy because of the increasing awareness on various environmental issues. Businesses and organizations are also trying to keep up with this change in the consumer attitudes by engaging in the business activities that are environment friendly to remain ahead of their competitors and gain competitive advantage. Thus, green marketing has come up as an important concept in India and in different parts of the world as well. Green marketing is comparatively a new branch in the marketing thought, but it is emerging as one of the fastest growing areas in Marketing Principle. USE - Method for green marketing in a business and organization. ADVANTAGE - The method enables providing a green marketing system that allows a user to engage in business activities that are environment friendly to remain ahead of competitors and gain competitive advantage. The method allows the user to change the attitudes and lifestyle in order to keep the environment safe and healthy, and to keep up with the change in the consumer attitudes by engaging in the business activities in an environment friendly manner.
IPC 分类号	G06Q-030/00 ; G06Q-030/02 ; G06Q-030/06
国家	印度
专业领域	信息技术
语种	英语
成果类型	专利
文献类型	科技成果
条目标识符	http://119.78.100.226:8889/handle/3KE4DYBR/19693
专题	中国科学院新疆生态与地理研究所
作者单位	BHARATH INST HIGHER EDUCATION & RES (BHAR-Non-standard)
推荐引用方式 GB/T 7714	MUTHUKUMARAVEL A,VALARMATHI A. Method for green marketing in a business and organization, involves changing attitudes and lifestyle of consumers to keep the environment safe and healthy because of the increasing awareness on various environmental issues. IN202341069759-A[P]. 2023.

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