Method for making impact of artificial intelligence (AI) on consumer targeting in digital marketing, involves using machine learning algorithms to segment massive consumer data sets by behavior, tastes, and demographics to help organizations target specific client groups with marketing campaigns
	SAHOO A K; SINGH N K; SARAF A; GUPTA R
	2025-01-27
专利权人	SAHOO A K (SAHO-Individual) ; SINGH N K (SING-Individual) ; SARAF A (SARA-Individual) ; GUPTA R (GUPT-Individual)
申请日期	2025-01-27
专利号	IN202511006698-A
成果简介	NOVELTY - The method involves using machine learning algorithms to segment massive consumer data sets by behavior, tastes, and demographics to help organizations target specific client groups with focused marketing campaigns. The customer behaviors like purchasing intent and engagement are predicted to optimize digital marketing campaigns with timely targeted content and ads using predictive analytics and machine learning. The AI-powered real-time monitoring and adjustment of digital marketing campaigns are carried out based on consumer data to optimize ad targeting, bid management, and content delivery for engagement and conversion. The AI-powered solution connects social media, email, websites, and mobile application data to give enterprises a holistic view of consumer behavior and enable consistent, omni-channel marketing experiences that enhance engagement USE - Method for making impact of artificial intelligence (AI) on consumer targeting in digital marketing. ADVANTAGE - The AI plays a transformative role in improving customer targeting within the field of digital marketing. The method focuses on customer targeting. The technology enables businesses to evaluate enormous amounts of consumer data with an astounding level of precision, through the utilization of cutting-edge artificial intelligence technologies such as machine learning, predictive analytics, and natural language processing. The method is made feasible for marketers to identify the preferences, activities, and intentions of individual consumers to make purchases. The method is made simpler for marketers to build marketing campaigns that are highly personalized and effective. The method is made possible to automate the decision making process, and also ensure that advertising is more up-to-date, relevant, and engaging. The efficiency of digital marketing operations is improved, which ultimately leads to an increase in the precision of consumer targeting and the production of more meaningful results for businesses that are operating in a digital marketplace that is getting increasingly competitive.
IPC 分类号	G06Q-030/02 ; G06Q-030/0204
国家	印度
专业领域	信息技术
语种	英语
成果类型	专利
文献类型	科技成果
条目标识符	http://119.78.100.226:8889/handle/3KE4DYBR/13599
专题	中国科学院新疆生态与地理研究所
作者单位	1.SAHOO A K (SAHO-Individual) 2.SINGH N K (SING-Individual) 3.SARAF A (SARA-Individual) 4.GUPTA R (GUPT-Individual)
推荐引用方式 GB/T 7714	SAHOO A K,SINGH N K,SARAF A,et al. Method for making impact of artificial intelligence (AI) on consumer targeting in digital marketing, involves using machine learning algorithms to segment massive consumer data sets by behavior, tastes, and demographics to help organizations target specific client groups with marketing campaigns. IN202511006698-A[P]. 2025.

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